Hello, Cereal Lovers
TV, Digital, Social, Outdoor
Cereal, a once-loved breakfast staple, was getting edged out by competing breakfast eats like oatmeal and yogurt. To get people back to the bowl, we created Hello, Cereal Lovers, a fully-integrated campaign for General Mills aimed to celebrate the crunchy, milky, nostalgic breakfast staple that is cereal. It started with some TV spots and a website. Then it took on a life of its own on Tumblr. The campaign not only reignited the nation's love for cereal, it boosted cereal sales for General Mills by four percent.
13 Best Social Media Campaigns 2013: Postano
Internationalist Award for Innovative Media: Bronze
We took the campaign to one of the funnest, meme-iest (I know that's not a word, but, hey) on the Internet: Tumblr. Here we collected and shared all of the fun and wonderful homages to cereal from on and off the world wide web. Check it out for a serious GIF overload.