Nike 

Social, Poster

Patrick Dangerfield, one of the AFLs best players, won the 2016 Brownlow Medal, one of the highest honours in the game. To celebrate, Nike created a social and outdoor campaign. 

Despite winning the Brownlow Medal, Dangerfield and the Geelong Cats did not win the coveted AFL Grand Final, hence the line, "Means everything, changes nothing."

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