Integrated, Social, Event
To celebrate Pride Month and the release of the new Lucky Charms rainbow marbits (yes, that's what those little marshmallow things are called), we wanted to remind me people why being different is the most wonderful thing you can be. That's why we launched #luckytobe, a simple social campaign that asked people to express why they are #luckytobe who they are.
We didn't have a lot of money. And we didn't have a lot of time. But this campaign proved that genuine, simple ideas trump small budgets and big obstacles.
Gold Regi Award - Outstanding Achievement in Multicultural Campaign (2014)
Ad Color Futures - Ad of the Year Award (2014)
AAF Mosaic Award - Multicultural Digital Media Usage (2014)
ANA Multicultural Excellence Award (2013)
ANA Multicultural Award Grand Prize Digital (2013)
ANA Multicultural Award Grand Prize LGBT (2013)
ANA Multicultural Award Significant Results (2013)